A collection of visual studies dedicated to digital redesign. Each project observes what already exists and rereads it with more order, rhythm and intention.
A redesign never starts from nothing: it starts from an existing presence, its content, its limits and its possibilities. The work is about understanding what to simplify, what to enhance and how to turn a page into a clearer, more coherent and more recognisable experience. The studies shown are independent visual exercises and do not represent official websites or commissioned projects by the mentioned brands. Logos, texts, images, names and rights remain the property of their respective owners.
A selection of visual iterations created for my own website: changes in direction, language explorations and progressive refinements of my digital identity.
These are personal experiments, not commissioned works. I include them to show how my method, visual taste and design approach have evolved over time.
A more narrative and photographic version of the website, conceived as a personal archive, authorial space and visual collection.
The direction was more intimate and authorial: less service-oriented, closer to an artistic portfolio.
A more illustrated, playful and personal version of the website, built around a cartoon/editorial visual language.
A more expressive and experimental phase: less institutional, more narrative, designed to give space to character, images and illustrated details.
A sharper and more graphic experiment inspired by neo-brutalist language: strong contrasts, visible structure and a more direct visual presence.
This version explored a rawer and more frontal aesthetic, useful for testing hierarchy, visual rhythm and graphic presence before moving towards a more refined direction.
If your website already exists but no longer represents you, we can rethink it with more clarity, more character and a structure that works better for visitors.
Let’s talk redesign
